THE PERFECT LISTING FROM AN APPRAISER'S PERSPECTIVE...
Appraisers review FMLS/MLS listings every day including all photos, commentary, etc. What you do and say in those listings not only helps your Seller get the highest possible price, but it can also mean higher Appraised
Values and fewer calls from Appraisers! You would be surprised how many Listings I see that fall short of the below suggestions.
First rule of Thumb: Pretend you are selling YOUR own Home. Some of the best listings I see are Owner/Agents. Do your Sellers a great service and give them the same attention
to detail as you would your own home. The more Appraiser's have with regard to the Property the better chance for positive results on the Appraisal.
1. PHOTOS: Clear, sharp, high resolution photos: Include as many photos as the Listing will accept. Inside photos should
include at the least; Living/Family Room, Kitchen, Master Bedroom, All Baths, Dining Room, Basement Rooms and All Special upgrades and features of the home Inside and Out. You do not need a professional photographer but when someone goes to CLICK on
your photos in FMLS/MLS they need to be large enough to see the details. Virtual Tours of course are a plus.
* If you are dealing with Lakefront, Golf Course, Mountain View Homes, PLEASE include a view of these amenities from the REAR of home from the
Deck or Patio. This is very important for the Appraiser and the Buyers to get a feel for what their views are FROM THE HOME. For Lake of course always include views of the lake from the Boat dock, the boat dock itself, the views straight out from the
dock, to the Right and to the left of the dock and toward the home so you can see things like Rip Rap shoreline and how close the home is from the dock as well as the path to the dock.
* Please UPDATE your photos for the Current Season. Nothing screams this home has been on the market a long time than a Winter Time Photo in the Summer.
2. In your description of the property under PUBLIC comments, include all major renovations & approximate year. If you have total costs of all renovations include those as well.
*Sample: Lakefront home with year round views. Renovations include: New HVAC:2012; New Roof: 2015: New Appliances: 2010; New Floor coverings: 2011. Owner put over $50,000 in total renovation in past 6 years. Include
anything that is not obvious in the photos and any special amenities. Then refer them to commentary under each photo. Since you are limited in your Public Remarks section use that section below EACH photo for more information; i.e.; Under your Kitchen photos
if you have upgraded appliances say something like this: "Wolf Stove, Dacor Dishwasher, Sub-Zero Refrigerator"
The more details the better both for the Buyer and the Appraiser so that they can give credit where credit is due to upgrades in the kitchen or the home in general.
This kind of commentary is good for every room in the house that includes any kind of special features that may not be obvious in the photos themselves. Leave NOTHING to chance. You have the room to spotlight the home,
use every bit of it for the best result.
3. DIRECTIONS: Please do not just say USE GPS in that space. There may be some Appraisers and Buyers who actually do not have GPS or their GPS may be out of date on certain streets, etc. PLEASE list out turn by
turn direction to the property. Appraisers have to drive by all Comparables, so clear directions is always appreciated! Buyers will like them too.
4. Please be very careful to list all amenities about the Listing correctly in FMLS/MLS as the Appraisers use this information in their reports not only for the Subject but for the Comparable Sales.
5. SQUARE FOOTAGE/SOURCE: Please do NOT state
"Appraisal" in this field unless you have an actual Appraisal on hand. If you get this from Courthouse Records State
"TAX RECORD". You do not want another Appraiser using "The Appraisal" number against your Listing if indeed the Tax Record includes square footage in the basement (which many times they do). This could result in a REDUCED value for your under contract
In MLS you can separate square footage in the upper levels from the Basement. Please use that space to so designate that square footage. If you want to show the TOTAL square footage
for better search results and superior selling potential then in the Public remarks please state the following:
" 3,450 total square feet all levels; 1,550 is in the basement and 1,000 of that is finished" OR
if you have Appraisal say something like: 2,450 S.F. on the upper level/s and another 1,250 in the basement of which 1,025 is finished.
Total heated: 3,475. IF YOU RUN OUT OF ROOM UNDER COMMENTS, PUT THIS UNDER YOUR BASEMENT PHOTOS ON THE LISTING.
6. Comments to Avoid in your Listing:
"Priced to Sell" : I don't know why, but this is the Kiss of Death. In almost every case when I see this I look at days on market and it has been on the market longer than average. Isn't the whole idea to price
homes to SELL? Do you really need to say this in a listing? Use this space to outline more features of the home.
"Won't last long": Again many times I see this and Days on market are longer than typical. If you DO say this.....if that home is on the market for over 30 days, remove that
7. Use those attached documents in your Listings to your advantage in the Listing. Include the
DISCLOSURE STATEMENT ALWAYS. It is very helpful for Appraisers as well as Buyers. We need to know how old components are in the home up to 15 years. Also include
PLATS. Very helpful for Appraisers.
8. Site Section/Description: I see many times where it lists Cul-De-Sac, when it is not. It may be on a cul de sac street further up, but not IN the cul de Sac. So technically is should not say cul de
9. I know it is hard to be CREATIVE in all of your listings and not fall into the same "pat phrases" but try to point out that special thing or things about the home that set is apart from its competition and
make it something that buyers want to see and Appraisers will appreciate about that home.
10: Lakefront Property: If the home is permitted for a larger dock note that in comments section of Listing. This does make a difference on Lake Site Value (permit type).
** Please do NOT state DEEP WATER Dock or especially
Drought Proof if it goes dry in droughts of under 10 feet. I see this wording many times and when I pull it up on Google Aerial, which other Appraisers and Buyers will do and see Dirt under the dock, Deep Water does not seem to accurately describe this
lakefront lot. I see this more times than I care to Admit.
** If you or the owner has measured the depth behind the Dock, then state that amount in the Listing. If we are below Full Summer Pool, you can also state that, i.e.; "Dock has 13 feet of water behind the dock with
Lake down 2 feet"
This is it for now. Remember, sell it like it is your own house and you can't go wrong! Thanks for
Reading and Feel free to SHARE with your office.